I was talking about HS AD's not college AD's. Wrestling, even at the college level, is not an economic drain. The NCAA and Title IX have made college sports a numbers game as well as a business. You will be hard pressed to find many women's programs that generate net revenue. Thus the problem...
A HS wrestling program can easily pay for itself and make money. Football rarely makes money and in fact, if cut, could in most cases pay for all other extra curricular activities.